As the famous saying goes, "You get what you pay for".
We obviously don't want to pay for families, but one way or another, we're shelling out money to scour the web to find good content or to build our own. Whether you're hiring someone to build families for you or buying them ready-made, it costs time to communicate intent and check the work. Need I say more?
By now you might have heard about Turbosquid for Revit. As the description on the site goes, "Revit Market is designed specifically for Revit users to buy and sell Revit families, scenes, and visualization content." So if you have any families you would like to sell, I encourage you to post them. Or if you're short on time, maybe you'll find what you want at a reasonable cost. You never know, it might even cost you less at the end!
If you read my long posts about BIM content a while back, you know how I feel about the subject. Content is a complex topic, especially when it comes to leveraging BIM throughout the entire life-cycle of a project. I still think that ultimately, the companies that manufacture building products need to provide this content themselves. Only then can the design team trust the accuracy of the data. And would we pay for it? I don't think they'd dare to charge us ;) I believe competition would take care of the situation. The first manufacturer of a particular product that doesn't charge gets specified the most. And the rest will be history.
Oh, one more thing. Until the end of January, you have the chance to win some cash at Turbosquid. So if you have some spare time, now you have an assignment on your to-do list and you might end up a little richer in the process!